The Art and Science of Ethical Persuasion

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Learn how to use ethical and scientifically proven principles of persuasion to convince your audience.
More than 30 years ago, Robert Cialdini wrote the book Influence: The Psychology of Persuasion. In it, he explores identifies six principles of persuasion: reciprocity, commitment, consensus, liking, authority and scarcity. Those principles can be mighty useful when building the case for an investment in risk management.
Join Scott Mitchell, chairman of OCEG™ and the Risk Leader Advisory Board as he walks through the 6 (plus 1 bonus) Principles of Persuasion.
Featured in: Business Case / Persuasion
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