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This is part nine of the Policy Management Series. This illustration shows you how to develop and pitch a winning business case for improving your organization’s approach to policy management. We always hear that the biggest challenge to improving policy management is not knowing where to start, but the next and equally difficult challenge is making the business case for change. Creating a winning business case requires several “arts and sciences" including those related to strategy, innovation, planning, financial analysis, narrative, media design, and persuasion. This illustration outlines our step-by-step Winning Business Case Model that details straightforward iterative steps to create and deliver a compelling business case for your policy management change project.
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