An organization should develop buy-in and support for the program and develop communication channels for the program. Change management can help to break down the natural resistance that each individual has to change.
Principles
> Understand and address resistance to change
> Take into account existing state and future state of the target audience
> Cascade the communication plan throughout the organization
Business Objectives
-
To ensure that all stakeholders are aware of the program objectives, their own responsibilities, and other key program elements.
-
To ensure that all stakeholders understand the entity's commitment to the program
-
To ensure that barriers to change are reduced
Considerations
-
Participation in periodic operational meetings (e.g., sales management, marketing, manufacturing, etc.) is a valuable, informal way for effective messaging to occur
-
Board assurance of compliance and ethic program metrics can be provided through good communication
-
Communication can help to assure external regulatory requirements are met in a timely fashion
Critical Success Factors
-
Relevant and timely communications
-
Maintaining a good public image
-
Identification of barriers to change and approach to overcome the barriers identified